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The Pot Company to launch ‘Anniversary Planter’ in partnership with Thrive

Date: 6th April 2018


The Pot Company, a leading wholesaler of planters to the Garden Centre industry, have recently announced the launch of The Anniversary Planter designed and developed in association with Thrive.

Thrive is a leading charity in the UK that uses gardening to bring about positive changes in the lives of people living with disabilities or ill health, or who are isolated, disadvantaged or vulnerable.

Using gardening tasks and the garden itself, Thrive horticultural therapists build a set of activities for each gardener to improve their particular health needs, and to work on certain goals they want to achieve.

Last year Thrive worked with over 1,440 client gardeners and in 12 months they will receive almost 3,000 enquiries by phone and email asking for advice and information.

The Pot Company and the charity have been in talks to collaborate for some time and, as the charity approaches its 40th anniversary, the teams decided a dedicated planter would mark the occasion.

The Anniversary Planter is an oval trough with Thrive’s logo in the centre on both sides. It is made from Terracini which is a harder wearing variety of Terracotta and is available in two sizes.

30 x 14 x 11cm - RRP £12

50 x 24 x 18cm - RRP £32

There is also a gift set of both sizes available at RRP - £42

Both teams wanted to create a planter with a traditional design that would appeal to a wide variety of people whilst also using a tried and tested high quality material.

The planter celebrates 40 years of Thrive’s work and in recognition of their achievements, The Pot Company is donating 10% of their revenues from sales of the Planter.

Although initially the range consists of the one design, new ideas will be developed by the teams at The Pot Company and Thrive and will be launched throughout 2018 and 2019.

Pre-ordering is now available for fulfilment from 1st May.

As with the entire Pot Company range, planters can be ordered individually or in nested sets and pallet combinations. Good margins are on offer to the end retailer and increase with volumes purchased. Merchandising solutions are also available, including point of sale marketing material.


About the Pot Company:

The Pot Company have over 30 years’ experience in supplying garden industry professionals.  With over 30 ranges to choose from, The Pot Company give customers the flexibility to order whatever they want and only what they need. Ranges include contemporary, rustic and traditional styles from value lines to high end items. The Pot Company stock over 250,000 pots at their warehouse in the Kent countryside and have established a rapid fulfilment delivery network.

About Thrive

  • Thrive is the leading charity in the UK working in the field of disability and gardening. It provides information and specialist services, training and structured horticultural programmes which help thousands of disabled people.
  • Thrive uses gardening to bring about positive changes in the lives of people who are living with disabilities or ill health, or are isolated, disadvantaged or vulnerable. This is known as social and therapeutic horticulture (STH).
  • Thrive works from three regional centres: Beech Hill, near Reading, Battersea Park, London and Kings Heath Park, Birmingham. Gardening programmes to help people are run at all our centres and community venues such as village halls, schools, libraries, care homes and prisons.
  • Thrive’s Training Team run courses across the country, ranging from taster days in Social and Therapeutic Horticulture to a Professional Development Diploma in conjunction with Coventry University. We also have online training available.


Thrive is a registered charity no. 277570 

Thrive, The Geoffrey Udall Centre, Beech Hill, Reading RG7 2AT

To learn more about Thrive visit for more information contact Alyson Chorley on or 0118 988 5688.

For more information on The Pot Company please contact Katie Weller on or 01892 890 353.

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